CRM Products for Better Customer Interactions

Posted March 29th, 2012 by Diane Kulseth

When it comes to building and maintaining a great relationship with your prospective and current customers, nothing is better than a stable CRM system. For those of you who do not know the acronym, CRM stands for customer relationship management and is a business process that focuses on the customer’s behaviors, needs, and buying patterns, and greatly assists your lead generation programs.

For example, consider a hotel business. If you’re the owner of the business with a chain of hotels scattered throughout the country, wouldn’t it make sense to invest in a system that collects your customer’s information from all the hotels? You could offer loyalty cards, rewards, and special considerations to your regular guests, making them feel important, and increasing the likelihood that they’ll continue to patronize your chain.

There are a variety of CRM components that we bring together for an effective process. This allows for your business to have a custom-fit CRM solution that fits your unique needs. Here is a brief overview of a few popular product options and how they can support your business needs.

Sales Force Automation  –

Sales force automation helps to coordinate and manage your lead nurturing every step of the way. These systems store your customer’s information and track your interactions with them to help them get the most out of your business and improve your conversion rates.

Web-based CRM Products –

These types of CRM tools allow the company to interact with the customer through polls, questionnaires, and surveys to understand customer preferences. You can also add on other features such as email automation and website analytics to these CRM products.

Customer Service CRM products –

These products are essential for any CRM process as they assist the customer when they are in need of more information or guidance. Customer service CRM products can range from contact center software that loads the customer’s information on a computer as the center representative converses with them, to help desk software, that helps customers to achieve a resolution to their problems.

This is just a small overview of some of the products available for your CRM needs. If you’d like to discuss what CRM solutions are available for your business, we invite you to contact us.



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