Business to Business Marketing
For years, B2B products and services have thrived on a robust sales process aiming to "sell high" into an organization. With distribution networks in place, an engaged sales force and strategic partnerships abound, the biggest challenge most B2B companies have is connecting the dots between their products/services, their distributors and prospective customers. As more customers go online to conduct their research, this gap is widening and many companies are failing to embrace the Internet as a source for new inbound customer inquiries. Whether it is a lack of online knowledge, no firm go to market strategy, or difficulty managing relationships with hundreds of resellers – online lead generation continues to be a challenge for providers of business to business products and services.
Crossfuse was developed from the ground up to solve these problems by bringing scale of powerful marketing programs to B2B product and service distribution channels. By aggregating marketing collateral, media spend and optimization techniques across a portfolio of geographic reseller locations, Crossfuse can generate leads from motivated buyers seeking a local service provider to fulfill their needs. This benefits both the manufacturers and resellers by providing a world class lead generation program that is accountable and measurable for all parties involved. This is important, because over half of all CMOs indicate their most significant digital challenge is measuring how online marketing programs impact the offline behavior of their customers. Crossfuse allows B2B Manufacturers to take proactive measures to resolve wasted marketing dollars and gain new revenue opportunities.