Who It Is For
Crossfuse is a customer-friendly online marketing tool for any organization using distributors, resellers, dealers, agents, or franchisees to sell products. These business entities frequently rely upon independent channel partners to create demand and drive orders for their products. However, companies that centralize the SEO and Paid Search efforts on behalf of their retail locations become the most effective online marketers and drive the most revenue.
Top online tools used by small businesses are websites (98%), email marketing (95%), social media marketing (81%), and online advertising (66%) - CMO Council, November 2011.
Unfortunately, most contractors and dealers lack the knowledge and skills needed to effectively run online marketing campaigns that deliver a return on investment. The results are outdated websites, unproductive online ad spend and social media misses, preventing them from getting their share of online sales revenue. When manufacturers have networks of hundreds of independent dealers, franchisees or resellers, leaving this important function to chance results in hundreds of sites with no coordination between them. Crossfuse centralizes this effort across all independent dealers resulting in a centralized platform delivering a coordinated SEO, PPC and Social Media effort to support the brand and drive leads to appropriate dealers.
While most corporations want to “think global and act local” and support their distribution network, many lag behind with online effectiveness and measurement. Manufacturers are now taking proactive measures to resolve wasted marketing dollars AND lost revenue opportunities. They are looking to online platforms to bridge the online gap between manufacturers and their distribution channels. Crossfuse does this and more!