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Posted March 15th, 2012
by Diane Kulseth
Online leads are tough. Your biggest challenge is to take a searcher who is seeking quotes from multiple service providers and convince them that you have the best solution for their needs. A prospect may contact 3, 4, even 5 companies at the same time, expecting a quote from all businesses over the phone. For this reason, we have been discouraged with the quality of the online leads they generate. They are not alone.
Contact Center Numbers for Lead Generation
We have found that it is absolutely vital to have a contact center answer inbound online lead inquiries in order to strengthen the lead generation process. Contact centers can take a 25% success rate with setting online leads into appointments and increase this rate to 50%. In many cases, they can also increase to 75% success of all inbound inquiries.
With 78% of customers buying from the company that responds to an inquiry first, proper contact center services are imperative for effective lead generation. Yet, so many business owners overlook this important aspect of their business, and staff their phones with one receptionist, maybe two, who have responsibilities outside of merely answering the phones. If the phones are busy or the receptionist is out, a lead can easily fall through the gaps of a busy company. Don’t let that be your company.
By closing the appointment setting gap with contact center services, your business opens itself up to lower your marketing costs and increase your lead flow into your business. With a scripted methodology to qualify your leads, your company can assist a potential customer with the buying process and maximize the amount of appointments you set and close more sales. The result - more revenues into your hands and a lower cost per lead, merely by maximizing your lead opportunities with contact center services.