3 Reasons Your Home Improvement Website is Outdated

Posted February 21st, 2013 by Diane Kulseth

Over the past decade, websites have changed, going from nothing more than online brochures to becoming one of the most important sales tools in your business. Your website, just like your best sales rep in the field, should be making great first impressions on homeowners. But, contractor websites are neglected and out-of-date. Some cannot be found online, or they’re difficult to navigate, turning potential customers away.

The website is often the first impression you’ll leave with a potential customer. Keeping your site updated builds trust, getting you more visitors, inquiries, and sales. Here are three reasons that your website might be outdated and how you can fix them.

Your Website Does Not Have a Clear Call to Action

A call-to-action helps your visitors know what their purpose is on your website. Are they supposed to sign up for an e-newsletter? Will they be making a purchase? Or, are they encouraged to call you to schedule an in-home estimate? No matter what the action is on a landing page, your visitors should have a clear and concise call to action, so they aren’t left wondering where to go next. 

Your Website Does Not Have Conversion Tracking

If you don’t know what percentage of visitors to a particular page are converting, you won’t be able to determine which web pages are providing the most value to your business. With web analytics programs like Google Analytics, you can easily program conversion tracking and start discovering the best performing pages on your website.

Your Website is Not Optimized for Search

Can visitors find you when they search for your product/service offering in your area? You likely get traffic for variations of your brand name, but if you aren’t maximizing your potential with non-branded keywords, you’re missing a large segment of potential customers. Through a combination of on-page search engine optimization, linkbuilding, local search, and social outreach, you can draw significant more traffic to your website, gaining you more customers and revenues.

If you’re curious to learn how your home improvement website may be outdated, it’s time to contact the Crossfuse team. Contact us today to schedule a free assessment of your website! 

comments powered by Disqus
Watch a Demo Video Google Adwords Certified Partner Google Analytics Certified Partner Inc. 500 Fast 50

Crossfuse on Twitter

Owens Corning Summa Infinity Jacuzzi ReBath
LeafGuard James Hardie Larmco Enhance Insurance Woodbridge