Press Release: Crossfuse Selected By James Hardie Industries

Posted May 3rd, 2012 by Diane Kulseth

SAINT PAUL, MN, May 3, 2012 - Cloud-based marketing platform will optimize independent remodeler's online marketing focus, increase local lead flow and measure sales impact

Crossfuse technology has been selected to streamline online marketing for James Hardie's contractor program members. Crossfuse will centralize pay-per-click advertising, local search engine optimization and social media for more than 200 independent home remodelers.

Crossfuse is a lead generation platform designed to bring consistency, focus and accountability to the hyper-local marketing efforts of independent sales teams. Crossfuse was created by Three Deep Marketing, a digital marketing agency that specializes in online lead optimization and customer conversion programs.

"Leads are really the new currency in home improvement, and we needed a flexible marketing tool that could integrate with our corporate website, generate more online leads and allow us to centralize lead generation efforts for all our key remodelers," said Marc Setty, marketing manager, James Hardie. "Crossfuse will centralize our demand generation to send all online sales inquiries directly into each contractor's environment, which will be a benefit for both James Hardie and our contractor network."

Crossfuse widens the sales funnel, helping potential customers find participating brands and local resellers online, earlier in the buying process. The platform itself is a scalable, easy-to-use software program backed by the expertise of Three Deep's web development team and digital marketing professionals. Other benefits include:

  • A program monitoring dashboard customized to a participating brand's business goals
  • An open technology system that makes integration with existing web technologies seamless
  • Speed to market - Crossfuse can be up and running for hundreds of independent resellers in an average of 90 days
  • Proven performance, increasing the number of sales leads, reducing the cost per lead and driving incremental sales
  • Ongoing platform development and technical support

"Searching online is the easiest and most frequent way for prospects to find a product or service," said Jeff Sauer, vice president, Crossfuse. "Unfortunately, most dealers and distributors aren't marketing experts, so their effort - particularly online - can be fragmented and underleveraged. Everyone, from manufacturers to dealers, wants to take part in the online marketing gold rush and get their fair share of leads. We developed Crossfuse to provide a best-in-class online marketing program that provides the manufacturer with improved online visibility and dealers with increased lead flow. We are honored that James Hardie has chosen us to help them amplify their marketing efforts for success now and into the future."

About Crossfuse and Three Deep Marketing

Crossfuse, a product of Three Deep Marketing, is an integrated online lead generation system. It centralizes web pages, digital advertising, social media and measurement for manufacturers and distributors with hundreds of independent locations. The Crossfuse team specializes in lead generation and is certified in Google AdWords, Google Analytics and Three Deep Marketing is a digital marketing technology firm focused on improving online lead generation for corporations that leverage independent sales channels. Visit for more information.

About James Hardie Industries

With net sales of $1.2 billion in fiscal year 2011, James Hardie is the largest manufacturer of fiber cement products and systems for internal and external building construction applications in the United States, Australia, New Zealand and the Philippines. Their fiber cement products are used in a number of markets, including new residential construction, manufactured housing and repair and remodeling and a variety of commercial and industrial applications. James Hardie manufactures numerous types of fiber cement products with a variety of patterned profiles and surface finishes for a range of applications, including external siding and soffit lining, internal linings, facades and floor and tile underlay. James Hardie Industries' shares are listed on the Australian Securities and New York Stock Exchanges and can be found at .

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