Posted June 7th, 2012
by Diane Kulseth
New Internet Marketing Service Enables Agents to Dramatically Increase Their Visibility Online
WASHINGTON, June 5, 2012 /PRNewswire-USNewswire/ -- The National Association of Professional Insurance Agents (PIA) today announced the formation of a groundbreaking partnership with cutting-edge Internet marketing firm Agoragate that will enable participating agents to dramatically increase their visibility online, positioning them as the "Local Insurance Hero" in their communities when people search the web for insurance.
Through Agoragate, pronounced "AGRA gate," participating agents create a profile and purchase one or more niche microsites (personal and/or commercial lines) that are tied to the agents' geographic location of choice and housed on the consumer centric website www.EnhanceInsurance.com. These microsites are interconnected not only to each other, but to a series of web pages that feature useful insurance articles related to current events, commonly asked questions or city/state geographic areas. These web pages are being developed to match commonly searched phrases and questions, so that they will receive relevant traffic from web surfers searching on Google and other search engines.
"With the Agoragate system, when web surfers click on a search result featuring an EnhanceInsurance.com article, the web page will not only provide useful information but it will feature a single, participating agent as the 'local hero,' an agent who can assist the web surfer with their insurance needs," said PIA National Executive Vice President & CEO Leonard C. Brevik. "Using IP addresses, Agoragate is able to dynamically insert the profile of the local agent who can best meet their insurance needs as determined by the words they type into the search engine."
"This innovative program is a game-changer for independent insurance agents," Brevik added. "This approach to marketing has the potential to eclipse mass market advertising in its effectiveness. The agents who will benefit the most are the ones who recognize how compelling this opportunity is, and get on board right away."
While most agency websites may rank well for searches containing their agency's name or searches containing a local modifier (a town name or zip code) — EnhanceInsurance.com is designed to attract inquiries on searches like "over 55 auto insurance," in addition to local and agency searches. By combining the online authority of hundreds of agents, Agoragate will have a much better chance than a standalone agency to have prominent online positioning for car insurance, home insurance and other insurance related web searches.
Agoragate's technology platform was created by Three Deep Marketing, a company that has achieved success with a client list that includes Cargill, Nestle USA, Marvin Windows, and many other large corporations. "They have been reducing the price of warm leads for home contractors for four years," Holm said. "They can have the same success with insurance by applying scale, combining agency and company online strengths, and showcasing content that appeals to high end insurance seekers."
"You almost can't turn on your television without seeing advertising that treats insurance like a commodity," Holm said. "We think it's essential for insurance agents to assert their position as a trusted source of information. The average insurance buyer places the need for 'trust' as the most important factor in their buying decision. They want an insurance product that fits their need and an agent who will communicate with them. Only after those desires are met do they consider pricing. Agoragate reflects those priorities."
Holm concludes, "Agoragate isn't meant for agents who court the buyer who is only interested in the cheapest insurance. Agoragate's target client is the professional agent who seeks to provide professional service for his clients for a large number of years."
Agents who want to learn more about Agoragate may visit them online at www.insuranceagoragate.com. To find an upcoming webinar about Agoragate, agents should visit PIA's national website at www.pianet.com/agoragate.
This full press release online at:
SOURCE National Association of Professional Insurance Agents
Source: PR Newswire (http://s.tt/1dqt5)
New Internet Marketing Service Enables Agents to Dramatically Increase Their Visibility Online WASHINGTON, June 5, 2012 /PRNewswire-USNewswire/ -- The National Association of Professional Insurance Agents (PIA) today announced the formation of a groundbreaking partnership with cutting-edge Internet…