Business Lead Generation & How it Has Evolved

Posted April 12th, 2012 by Diane Kulseth

The process we know as business lead generation has come a long way thanks to the technological innovations of the last few decades. When lead generation first began, leads were collected often with a pen and paper, and at tradeshows. Cold-calling was also a popular option for business lead generation, with sales representatives contacting unsuspecting consumers in the hopes that they’ll be interested in their product. Of course, while cold-calling rarely provides the rate of return most businesses would hope for, it’s still an effective means to generating leads for a business. Thankfully, there are a variety of other methods for business lead generation.

Online Lead Generation for Businesses

Most of today’s lead generation practices stem from lead generation. For example, with Crossfuse, we set you up with a microsite or full website with information about your product or service to help your prospective customers get the information that they need to make the best decision for them. If they’d like to learn more, or get started on the buying process, they’ll leave their contact information in a lead capture form.

With Crossfuse, you’ll have the tools to help take that new lead and nurture it along your sales funnel for more closes, and more revenues. This is done through qualifying your leads and providing best practice executions for your lead nurturing process.

Crossfuse : A Solution for 21st Century Lead Generation

Bring your business into the 21st century with state of the art business lead generation from Crossfuse. No longer do you need the salesperson that bases his lead generation off of a notepad and paper or antiquated cold-calling techniques. Instead, you’ll have access to an award-winning team that will keep your lead generation on the forefront of innovation, giving your prospective clients what they need when they need it.

Interested in Crossfuse? Please feel free to contact us today!


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